edX AI Courses Campaign

The Challenge

Brand awareness of edX in the AI space was not where we wanted it to be. We wanted to capitalize on the buzz and momentum surrounding ChatGPT, which had just gone live, and use the moment to position edX as a first-mover and major player in AI education.

The Solution

Two creative concepts that empower learners and position edX as an accessible thought-leader in human and machine learning. 

My role: creative direction