About Me

I use storytelling and audience insights to bring brands to life. I believe strong creative can change minds and win loyalty. I am passionate about managing inspired teams and mentoring creatives as they hone their craft.

My Experience

With more than 20 years of marketing experience, I bring a blend of creative thinking and tenacious problem-solving to every challenge.

Work experience

2U (2012—Present)

Creative Director

Betsy Plowman Creative (2009—Present)

Copywriter, Editor,
Branding Consultant

Laureate Education
(2010—12)

Copywriter, Editorial Services

Education

Sarah Lawrence College

MFA, Creative Writing

New York University

BA, English Literature

Industries

higher education

15 years

education technology

12 years

book publishing

12 years

Skills

creative direction

copywriting

digital marketing

global team management

communications

relationship building