edX Rebrand Campaign

The Challenge

When 2U acquired edX, a massive online learning platform, the brand was updated with a fresher, more contemporary look. I was asked to help find ways to bring the brand to life for a new audience.

The Solution

The new brand campaign, "Fuel Your Ambition," was bold and exciting. I was inspired to see it in video and social media ads that harnessed its energy.

My role: Creative strategy, creative direction, copywriting