edX Rebrand Campaign

The Challenge

When 2U acquired edX, a massive online learning platform, the brand was updated with a fresher, more contemporary look. I was asked to help find ways to bring the brand to life for a new audience.

The Solution

The new brand campaign, "Fuel Your Ambition," was bold and exciting. I was inspired to see it in video and social media ads that harnessed its energy. These ads were ultimately used to promote edX during the Women's Football League championship game, which aired on Amazon and ESPN2.

My role: Creative strategy, creative direction, copywriting