Moms First Website

The Challenge

After major brand identity overhaul, Moms First, a national nonprofit organization, needed a new website. They wanted a clear, unifying message to support their value proposition, and they wanted to drive action toward their cause.

The Solution

Moms First's new voice and tone was strong and clear, and I was able to hone it into a website that energetically speaks to the work they are doing for moms across America. I focused specifically on CTAs, building excitement for the idea of joining a community that benefits so many. The finished website acts as a resource, a place to belong, and a rallying cry.

My role: copywriter