Teach.com

The Challenge

Minisites were a large part of 2U's organic strategy, and Teach.com was our most successful lead converter. We were tasked with finding new ways to get prospective students to the site.

The Solution

A paid marketing campaign to drive traffic to dedicated landing pages through paid ads for our most popular programs. Converted leads were nurtured with remarketing ads and email communications.

My role: creative strategy, creative direction